Nets sweeping away old habits

Schneider, Michael
November 2005
Variety;11/7/2005, Vol. 400 Issue 12, p16
Trade Publication
This article focuses on the performance of several television networks in the U.S. as of November 2005. For decades, local stations depended on the November, February and May sweeps ratings to determine their advertising rates for the entire year. But as the November 2005 sweeps began, the death knell is tolling for the entire practice. The networks this month are sticking mostly to original programming, save a few movies or specials. As a sign of the times, CBS and ABC scheduled their epic Pope John Paul II longforms after sweeps That wouldn't have been the case a few years ago.


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