Viewers give repeats of ABC's 'Housewives,' 'Lost' the cold shoulder

Klaassen, Abbey
November 2005
Advertising Age;11/14/2005, Vol. 76 Issue 46, p4
Trade Publication
This article presents an update on the performance of television network American Broadcasting Co. (ABC) and the rating of some of its programs for the week ending November 14, 2005. An analysis by MediaVest shows repeats of ABC hits, Desperate Housewives, and Lost, can drop the network's weekly ratings by 15%. ABC aired repeats of TV's No. 2- and 3-highest-rated hits and each retained less than 50% of their season-to-date original audience levels-far less than other drama repeats that week.


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