TITLE

Is there a hotter place to be in UK marketing?

PUB. DATE
November 2005
SOURCE
Marketing (00253650);11/2/2005, following p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that following its acquisition of RAC Financial Group Inc. earlier this year, Aviva PLC is investing strongly in its Norwich Union PLC and RAC brands to drive growth in British markets. The refocused marketing organization is expanding, as the group builds on recent success and takes a strategic approach to developing new products, channels and markets. Aviva means business. Aviva is the world's sixth-largest insurance group, and the biggest in Great Britain. It has 30 million customers around the world.
ACCESSION #
18922638

 

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