Identity systems can unify corporate image without sacrificing individuality of divisions

February 1981
Marketing News;2/6/1981, Vol. 14 Issue 16, p8
Trade Publication
The article focuses on the benefits of developing and implementing a comprehensive corporate identity system to U.S. companies according to Elinor Selame, executive vice president of Selame Design. She said that a unilateral corporate identity program can coordinate communications for a small company acquired by a larger one. Selame also pointed to the lack of reinforcement of identities between the various divisions to one another or to the parent corporation.


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