Getting a better kind of message

Coffee, Peter
November 2005
eWeek;11/28/2005, Vol. 22 Issue 47, p47
The article focuses on National Notification Networks Inc.'s (NNN) alternative approach to send messages in a better way without wasting time. Its the paradox of the wired and wireless networks that one has more ways than ever to get in touch with someone, but also more ways than ever to fall to reach them and to waste a huge amount of time in trying to do. An NNN user who wants to ask the best time question or any multiple choice question can simply list the possible answers and dispatch the query to a new or pre-existing list. There is no need to know, or care, whether any given person actually gets the message via e-mail or cellular text message or voice synthesized phone call. Logging in to the sender's NNN account will find a Web page ready to show the number of answers received and the preferences stated. Less obvious, but perhaps the greatest benefit of this kind of approach, is greater flexibility in defining communication success. Networks have to be sized for peak rates, not averages and communications are initiated by people in ways that lead to high peak-to-average ratios.


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