Want to use computer simulation game in marketing course? Read these 9 guidelines

Gentry, James W.; Burns, Alvin C.
July 1982
Marketing News;7/23/1982, Vol. 16 Issue 2, p14
Trade Publication
The article discusses the use of computer simulation games in the marketing course. Market simulation from the sales representatives of the companies publishing computer games, have spurred a number of marketing educators to reconsider the use of this teaching aid in their classrooms. Games provide a change of pace from the traditional reading and lecture format, welcomed by many students. The competitive, active aspect of the games appeal to most marketing students. Microcomputers and interactive games release the user from the tyranny of the batch system. Unless the instructor clearly emphasizes what is to be learned from the game, students will become masters of the game, but wont be able to apply what they've learned to the real world.


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