The FTC is striving to achieve cooperation rather than confrontation with America's marketers: Miller

September 1983
Marketing News;9/2/1983, Vol. 17 Issue 18, p10
Trade Publication
The article reports on the goal of the U.S. Federal Trade Commission (FTC) to cooperate with marketers that fail to comply with the law. FTC chairman James C. Miller III claims that misleading information may ruin market outcome. The commission has secured an agreement with the Chicago Metropolitan Pontiac Dealers Association and its advertising agency regarding disclosure criteria.


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