TITLE

AMA Research Division meeting 1982-83 objectives; program quality improved

PUB. DATE
January 1983
SOURCE
Marketing News;1/21/1983, Vol. 17 Issue 2, Special section p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the performance of the American Marketing Association's Marketing Research Division for fiscal year 1982-1983. The major objectives during the year were to conduct high-quality programs for established events, develop and implement a new conference, use the division's Research Council as a planning unit and allow the division to serve as the research department for the association. The association's Third Annual Marketing Research Conference was also reported to be a success.
ACCESSION #
19147205

 

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