TITLE

Tupperware experiments with direct mail, catalogue sales

PUB. DATE
January 1992
SOURCE
Marketing News;1/6/1992, Vol. 26 Issue 1, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the direct marketing of Tupperware in 1992. As the pool of Tupperware party-throwers continue to shrink, the company is experimenting with direct marketing, giving the customer the opportunity to order through company catalogues. According to director for direct marketing and sales support Craig Mansfield, the direct marketing program cannot replace the traditional party business and is intended to be an add-on. The program is called Tupperware Direct to You.
ACCESSION #
19147645

 

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