U.S. marketers advised to bypass Moscow, go straight to new republics

Miller, Cyndee
February 1992
Marketing News;2/3/1992, Vol. 26 Issue 3, p1
Trade Publication
The article suggests marketers in the U.S. to penetrate the new local economies of the former Soviet Union for doing business. It suggests that free market economies will emerge no matter how much turmoil goes on and no matter how long it goes on. A distribution system, for instance, that allows as much as 40% of food stores to spoil because of the poor prices paid for them and the lack of adequate facilities to keep them fresh, has further driven the need for a more efficient, free market operation. It is the right time to go there and grow with the market.


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