The Marketing Pulse

September 1974
Marketing News;9/1/74, Vol. 8 Issue 5, p8
Trade Publication
The article reports that American executives now have lower pay than their overseas counterparts. A survey shows that a typical marketing manager in Germany earns $32,200 and $30,500 in France, against the $29,500 average in the U.S. This is caused by the decline of the dollar. Overseas firms also give out other benefits and company interests that exceed U.S. practices.


Related Articles

  • Where's the loot coming from? McLean, Bethany // Time International (South Pacific Edition);8/31/1998, Issue 35, p78 

    Discusses executive pay. Median chief executive officer earnings; Dramatic increase in the rate of pay; Examples of salary of executives including Al Dunlap; The idea of pay for performance; Pay for rank-and-file employees; Relationship between risk and compensation.

  • My Orange Is Bigger Than Your Apple: U. S. and Japanese Executive Compensation. McWilliams, Abagail; Gray, Samuel R.; Van Fleet, David D. // Journal of Behavioral & Applied Management;Jan2006, Vol. 7 Issue 2, p116 

    There appear to be large differences in the compensation of American and Japanese executives. Such statements suffer from a number of shortcomings, one of which is that compensation takes different forms in the U.S. and Japan. As a result, a classic error of comparing apples and oranges occurs....

  • Pay for Talent and for performance.  // New Zealand Management;Aug2004, Vol. 51 Issue 7, Special section p20 

    Discusses issues on remuneration for senior executives in New Zealand. Key element in the process of attracting skilled executives and achieving best business outcomes; Information on an international research which shows the insignificance of performance-based remuneration of executives;...

  • LIPA exec pay shouldn't be shocking. Kiernan, John // Long Island Business News (7/1993 to 5/2009);5/19/2006, Vol. 53 Issue 21, p11A 

    The article comments on Long Island Power Authority's (LIPA) salary structure for top executives. The salary structure of LIPA was developed six years ago after an executive salary consultant studied the authority and made recommendations. LIPA was created to stabilize rates and end the failure...

  • Runaway pay. Hollon, John // Workforce Management;12/11/2006, Vol. 85 Issue 23, p74 

    The article presents the author's opinion on the issue regarding executive compensation. He notes that executive pay only becomes a hot button when it seems out of proportion to the success of the company and everyone else who works there. However, he cites that it is about the widely hem notion...

  • Investment Professionals' Compensation Shrinks. Pizzani, Lori // Money Management Executive;5/26/2003, Vol. 11 Issue 21, p8 

    Reports on the expected decline in compensation of U.S.-based investment managers in 2003. Reason for the expected decline; Results of a survey released by the Association for Investment Management and Research regarding the issue; Base salaries of investment professionals who work for hedge...

  • SALARY SNAPSHOT.  // Marketing (00253650);7/13/2005, p75 

    This section presents data related to the salaries of marketing executives in Great Britain. Top-level Surrey marketers are among the best-paid, taking home an average 55,110 pounds. Marketing directors are worst off in Hertfordshire, where they take home 42,000 pounds. The best average...

  • Are YOU Happy with Your PAY? Skernivitz, Thomas // Golfdom;Mar2006, Vol. 62 Issue 3, p28 

    Investigates the overall satisfaction of U.S. golf course superintendents with their pay as of March 2006. Average base salary for a superintendent in 2005; Major concerns of superintendents; Tips for superintendents who are hoping to boost their income.

  • Salary Spotlight.  // Governing;Apr2003, Vol. 16 Issue 7, p67 

    Presents a sampling of salaries for chief information officers, as reported by state or local personnel offices in the U.S., as of April 2003.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics