The Marketing Pulse

September 1974

Marketing News;9/1/74, Vol. 8 Issue 5, p8

Trade Publication

Article

The article reports that American executives now have lower pay than their overseas counterparts. A survey shows that a typical marketing manager in Germany earns $32,200 and $30,500 in France, against the $29,500 average in the U.S. This is caused by the decline of the dollar. Overseas firms also give out other benefits and company interests that exceed U.S. practices.

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