Carbon-neutral the only way

Maxwell, Andy
November 2005
Precision Marketing;11/25/2005, Vol. 18 Issue 6, p12
The article reports that British marketing agency Crayon Responsive Advertising has decided to become carbon-neutral in November 2005. The printing, packaging and graphics communications industry is in the same environmental risk category as mining and nuclear. The industry can address the problem through a reassessment of its carbon dioxide emissions and a plan to reduce the emissions whenever possible. The CarbonNeutral Co. has helped Intelligent Marketing Systems Ltd. Inc. achieve emissions reduction through tree-planting and technology projects.


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