The trends and issues likely to shape '06 biz

Mermigas, Diane
January 2006
Hollywood Reporter -- International Edition;1/3/2006, Vol. 392 Issue 26, p15
The article forecasts that if 2005 was the year that digital broadband technology took the media and entertainment industries by surprise, then 2006 will be the year it takes control. The biggest media players spent the past year chasing rapid adoption rates and shifting consumer habits to get their content on portable digital devices like the video iPod, on streaming Web sites, and into digital downloads in such places as Yahoo! Inc. and Comcast Cable Communications Inc. In the process, media and entertainment companies are turning their business dynamics inside out, changing everything from exhibition windows and initial release platforms to marketing and advertising practices and pricing. They also have formulated some dangerous misnomers like the notion that Google, as a new 5% equity partner in AOL, will know how to work the magic with that company that Time Warner cannot.


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