Grace, Debra
March 2005
Journal of Marketing Theory & Practice;Spring2005, Vol. 13 Issue 2, p20
Academic Journal
This paper conceptualizes the notion of "consumer disposition toward satisfaction" (CDS), defined as the consumer's general tendency to be sufficiently satisfied with the purchase and consumption of the goods and services they utilize. Furthermore, the development and validation of the Consumer Disposition toward Satisfaction (CDS) Scale is detailed. The scale development process was carried out over three stages (item generation, scale purification, scale validation), which comprised of 8 separate data collections, involving a total of 1514 individual respondents. As such, the data provide evidence for face, content, criterion- related, discriminant and convergent validity, dimensionality, reliability and generalizability of the CDS scale. The CDS scale is a unidimensional, parsimonious scale that has the potential for significant usage in the development and testing of theory, as well as in practical applications.


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