TITLE

Top pr executive retires amid image campaign

PUB. DATE
October 2005
SOURCE
DSN Retailing Today;10/10/2005, Vol. 44 Issue 19, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the retirement of Jay Allen, senior vice-president of Wal-Mart Stores Inc., during image campaign of the company. Allen retired from the company after 10 years of service. Allen's retirement came as a surprise, as Wal-Mart is in the midst of a campaign to improve its image. Lee Scott, chief executive officer of the company, conducted interviews with national publications and local newspapers to find a way to improve the presentation of the company, so that critics, who are attempting to tarnish the image of the company, are not successful in their plans. Allen wants to maintain a relationship with the company as a consultant, but after a short reprieve.
ACCESSION #
19540098

 

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