TITLE

Charging Up The Aisle

AUTHOR(S)
Law, Sally
PUB. DATE
February 2006
SOURCE
U.S. Banker;Feb2006, Vol. 116 Issue 2, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advantages of credit cards offered by American Express Co. in partnership with The Knot Credit Card, also known as White Card and The Nest Credit Card, which is designed for weddings. The cards have fee-free offers benefits such as discounts on wedding-dress and access to special events. Chief executive officer David Leu figures out that 70 percent of the couples are paying for the total cost of the wedding, and credit cards are a key vehicle for this.
ACCESSION #
19551476

 

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