Coke Forces TV Placement Clutter Debate Into the Open

Edwards, Jim
January 2006
Brandweek;1/16/2006, Vol. 47 Issue 3, p12
Trade Publication
The article addresses the issue of product placement clutter on television as of January 2006. For several years, the branded entertainment business has been in denial regarding the issue product placement clutter on television. It seems that the relationship of marketers, producers, and television executives is dividing with Coca-Cola proclaiming that it is reorganizing its branded entertainment efforts and limiting the efforts of its entertainment marketing firm, Creative Artists Agency.


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