TITLE

Sapient Assumes New Look, Post Acquisitions

AUTHOR(S)
Kuchinskas, Susan
PUB. DATE
June 1999
SOURCE
Brandweek;06/14/99, Vol. 40 Issue 24, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the reinvention strategy of Sapient company on its programming capabilities after its acquisition activity in the United States. Comments from Jerry A. Greenberg, Sapient co-chief executive officer; Purpose of the plans of Sapient in redesigning its identity; List of clients of Studio Archetype, one of the companies acquired by Sapient.
ACCESSION #
1960042

 

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