TITLE

The Nature of Fit and the Origins of "Feeling Right": A Goal-Systemic Perspective

AUTHOR(S)
Kruglanski, Arie W.
PUB. DATE
February 2006
SOURCE
Journal of Marketing Research (JMR);Feb2006, Vol. 43 Issue 1, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article considers the notion of regulatory fit from a goal-systemic perspective. It is suggested that regulatory fit, as Avnet and Higgins (2006) define it, corresponds to a match between a person's activity and his or her (background) process goal of pursuing an (focal) attainment goal in a desired manner. The author considers prior regulatory fit data from this perspective and raises additional issues for further research and theoretical elucidation.
ACCESSION #
19625417

 

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