The New Spamscape

Friel, Alan L.
January 2006
Marketing Management;Jan/Feb2006, Vol. 15 Issue 1, p49
The article focuses on the changes to the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 proposed by the U.S. Federal Trade Commission. Some changes to CAN-SPAM includes: (1.) shortening the grace period for honoring opt-out requests; (2.) modifying the definition of sender in multi-advertising electronic mails; (3.) modifying the definition of forward-to-a-friend electronic messages; and (4.) including the post office boxes as valid physical postal address. The Commission also maintains the Act's provisions on infected electronic mails and commercial electronic mails as advertising.


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