Focus on Women

Dressner, Jon
October 2005
Advisor Today;Oct2005, Vol. 100 Issue 10, p68
Trade Publication
The article discusses the women-focused resources offered by the Life and Health Insurance Foundation for Education. While women make most of the purchasing decisions, they do not have enough life insurance. The Foundation's materials were designed to enable insurance and financial advisors to reach the women's market. The marketing resources appeal to the unique needs, concerns and perspectives of women.


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