TITLE

Focus on Women

AUTHOR(S)
Dressner, Jon
PUB. DATE
October 2005
SOURCE
Advisor Today;Oct2005, Vol. 100 Issue 10, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the women-focused resources offered by the Life and Health Insurance Foundation for Education. While women make most of the purchasing decisions, they do not have enough life insurance. The Foundation's materials were designed to enable insurance and financial advisors to reach the women's market. The marketing resources appeal to the unique needs, concerns and perspectives of women.
ACCESSION #
19801246

 

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