The Fine Line Between Placement and Payola

Edwards, Jim
January 2006
Brandweek;1/30/2006, Vol. 47 Issue 5, p11
Trade Publication
This article considers whether the practice of product placement on television is illegal. The similarity between payola on radio and product placement on TV in terms how U.S. laws cover them is discussed. The total number of brand hits on shows on prime time network television in the 2005 fall season is noted.


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