TITLE

The Fine Line Between Placement and Payola

AUTHOR(S)
Edwards, Jim
PUB. DATE
January 2006
SOURCE
Brandweek;1/30/2006, Vol. 47 Issue 5, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article considers whether the practice of product placement on television is illegal. The similarity between payola on radio and product placement on TV in terms how U.S. laws cover them is discussed. The total number of brand hits on shows on prime time network television in the 2005 fall season is noted.
ACCESSION #
19851428

 

Related Articles

  • The Word on Placement: It's Following the Script. Consoli, John // Adweek;7/26/2004, Vol. 45 Issue 29, p8 

    Product integration, now de rigeur in reality programming, is taking over scripted shows as well, with a flurry of embedded-content deals shaping next season's network fare. Les Moonves, co-president and co-COO of Viacom, where he oversees CBS and UPN, predicted that in three or four TV seasons,...

  • Branding Deals Gaining Cachet. Friedman, Wayne // Television Week;1/3/2005, Vol. 24 Issue 1, p3 

    Reports on the growth of product placement in television programs in the U.S. in 2004. Information on a product integration deal for the program "The Apprentice"; Views of Tom Mazza, president of Madison Road Entertainment, on the growth of branded entertainment; Action that will be taken by...

  • And Now, a Word From Our Sponsors…. Wheat, Alynda // Entertainment Weekly;5/19/2006, Issue 877, p66 

    The article focuses on the products advertised in various reality television programs in the U.S. The Amazing Race endorsed the upcoming motion picture The Da Vinci Code. Contestants in Survivor: Panama: Exile Island used Charmin toilet paper in one of its episodes. Banana Boat sunblock was...

  • Where Product Meets Program. Salomon, Andrew // Back Stage West;6/22/2006, Vol. 13 Issue 25, p3 

    This article analyzes the opposition by the Writers Guild of America (WGA) to product placement in the television broadcasting industry in the U.S. in 2006. The WGA is concerned about their members being contorted into nakedly shilling for companies. Although it is beneficial to television...

  • Status Quo for Broadcast, Cable in TV Ad Market. Lafayette, Jon // Television Week;1/3/2005, Vol. 24 Issue 1, p30 

    Discusses the disparity in the price/value relationship between cable and broadcast television in the U.S. Significance of product placement and advertising integration to advertisers and cable networks; Views of Jeff Lucas, president of Universal Cable Entertainment Sales, on the integration.

  • Caution Needed in Product Placement.  // Television Week;2/21/2005, Vol. 24 Issue 8, p8 

    Emphasizes the need for caution in the product placement approach of the television industry in the U.S. with regard to the decision of the Federal Trade Commission to reject a request by the watchdog group Commercial Alert to require that television programming containing product placements be...

  • Boob rubes. Greenfield, Jeff // Columbia Journalism Review;Sep/Oct1975, Vol. 14 Issue 3, p16 

    This article describes the U.S. advertising community as of September 1975. In 1960, much of the advertising message attempted to cash in on the new political sensibility. A feminine napkin advertisement promised Freedom Now, an echo of the civil-rights movement. A Jergens lotion commercial...

  • NBC eases into upfront; ABC scrambles for deals. Ross, Chuck // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article discusses the results of upfront sales of television advertising space by the major television networks in the U.S. in the May 31-June 1, 1997 weekend. NBC, which hit the $2 billion mark during the 1996 advance sales period for fall, is said to be looking to write about $2.15...

  • Upfront expected to finish at $9.2B, slightly below last year. Atkinson, Claire // Advertising Age;6/20/2005, Vol. 76 Issue 25, p1 

    Reports on the performance of upfront television advertising in the U.S. as of June 20, 2005. Comparison of upfront advertising of different television networks; Complaint of marketers regarding the ability of the marketplace to regulate television pricing; Trends in upfront advertising from...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics