TITLE

Own-brand ranges make headway in Euro food market

AUTHOR(S)
Balmond, Sarah
PUB. DATE
February 2006
SOURCE
Design Week;2/2/2006, Vol. 21 Issue 5, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that own-label brands, such as Tesco Finest or Sainsbury's Taste the Difference, are taking market share in the food retail sector in Europe. In an effort to create differentiation within an increasingly competitive market, most major supermarkets have launched own-ranges. The ranges are becoming key ways to attract consumers into stores.
ACCESSION #
19896742

 

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