Own-brand ranges make headway in Euro food market

Balmond, Sarah
February 2006
Design Week;2/2/2006, Vol. 21 Issue 5, p7
Trade Publication
The article reports that own-label brands, such as Tesco Finest or Sainsbury's Taste the Difference, are taking market share in the food retail sector in Europe. In an effort to create differentiation within an increasingly competitive market, most major supermarkets have launched own-ranges. The ranges are becoming key ways to attract consumers into stores.


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