The Problem of Identity

Chisholm, Malcolm
February 2006
DM Review;Feb2006, Vol. 16 Issue 2, p30
This article discusses the identity problem in master data management, considering product as an example. A product goes through a lifecycle and is called different things at each stage. Identifying a product by a single data value is never going to happen and there are all kinds of reasons why. It staff often add to the overall confusion and surrogate keys are one good way of creating confusion. Having standards is a way of identifying products. There are always going to be multiple ways to identify products. It is better for data administrators, database designers and enterprise data architects to embrace this reality rather than fight a war for purity of identification.


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