Spider bait: Let search engines find you

Broersma, Charles B.
February 2006
Business Journal (Central New York);2/3/2006, Vol. 20 Issue 5, p20
The article presents information on Web search engines and search optimization. Search optimization is the method used to develop content and source code on a Web site to successfully attract search engines and directories to the Web site in response to a Web user's search request. This method also aids in improving the ranking of the Web site, with the objective of placing the Web site at the top of the search results in particular categories. There are two types of search utilities on the Internet, namely, search engines and directories.


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