TITLE

'There's no ceiling to the growth of digital media'

PUB. DATE
March 2006
SOURCE
Campaign;3/17/2006, Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the growth of digital media. Specialists are important for providing digital solutions to clients. For clients where digital marketing channels are not too important or business-critical, a non-specialist may well be good enough to meet that client's needs. The IPA's Bellwether Report describes that clients are taking digital medium more seriously. More than three years of consistent budget growth has seen online budgets overtake radio, outdoor and cinema, with Web sites becoming central to many clients' business plans. To develop online's potential, a common currency that allows a confident teach and cost-per-thousand comparison between all media is required.
ACCESSION #
20283359

 

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