Bowery, Joanna
February 2006
Marketing (00253650);2/22/2006, p22
Trade Publication
This article focuses on the damage caused to the reputation of Ryanair Holdings PLC as a result of the broadcast of the television program "Dispatches." Ryanair's reputation was on the line last week after the TV channel Channel 4's program uncovered security lapses, dirty aircraft and pilots and cabin crew suffering fatigue. Andrew McGuinness, partner at Beattie McGuinness Bungay, says that the airline must remain true to what it has always stood for, defying the conventions of the market. Paul Jeffrey, planning partner at the firm Farm, says that customers' worries on service will be made worse and could affect bookings.


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