Indies eye CITV launch

March 2006
Televisual;Mar2006, p9
The article reports on the launching of CITV, the new digital children's channel of ITV Corp. in Great Britain. With the new channel, the company expects to generate 21 million pounds. It has an estimated budget of 35 million pounds per year. The new channel is designed for ages 2-6 years old. Among the programs offered are the new sitcom "Uncle Dad," animated series "Horrid Henry," and "Engie Benjy."


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