TITLE

The product placement revolution

PUB. DATE
March 2006
SOURCE
Televisual;Mar2006, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article comments about product placement revolution in television broadcasting in Great Britain. The critic was curious that people worry about product placement, citing that products have always been advertised in film and on television. He added that the real issue to worry about is whether or not it should be allowed, but how its is permitted. He believed on the concept of product presence than promotion.
ACCESSION #
20333474

 

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