LTC Insurance: Critical Safety Net For Women Execs, Business Owners

Campfield, Donald R.
February 2006
National Underwriter / Life & Health Financial Services;2/20/2006, Vol. 110 Issue 7, p14
The article discusses on targeting career women as potential long term care (LTC) insurance customers. Career women are hunted by the disproportionate share of caregiving responsibilities. This fact gives life insurers the opportunity to persuade these possible customers. Points to keep when educating these customers include recognizing women's caregiving responsibility, emphasizing age issue, proving with statistics, give complete LTC information and air out management expectations.


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