TITLE

LTC Insurance: Critical Safety Net For Women Execs, Business Owners

AUTHOR(S)
Campfield, Donald R.
PUB. DATE
February 2006
SOURCE
National Underwriter / Life & Health Financial Services;2/20/2006, Vol. 110 Issue 7, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses on targeting career women as potential long term care (LTC) insurance customers. Career women are hunted by the disproportionate share of caregiving responsibilities. This fact gives life insurers the opportunity to persuade these possible customers. Points to keep when educating these customers include recognizing women's caregiving responsibility, emphasizing age issue, proving with statistics, give complete LTC information and air out management expectations.
ACCESSION #
20333859

 

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