TITLE

Don't let your competitors snatch your net searchers

AUTHOR(S)
Hopkins, Heather
PUB. DATE
March 2006
SOURCE
Travel Trade Gazette UK & Ireland;3/17/2006, Issue 2708, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article relates the author's view on the companies that exploits Internet search engines to hijack customers searching on a company's Web site. Based on the data from a forthcoming report by Hitwise Inc., almost one in 10 Web searches for a major brand sends Internet users to a competitor's site. The author has emphasized that Google Inc., Adwords company, and Overture company are offering some protection to brand owners.
ACCESSION #
20371436

 

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