TITLE

Beware conventional wisdom

AUTHOR(S)
Ross, Warren
PUB. DATE
April 2006
SOURCE
Medical Marketing & Media;Apr2006, Vol. 41 Issue 4, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the subject of conventional wisdom being wrong too often. According to the author, knowing what to measure and how to measure is the key to comprehending modern life. He also notes that the initial step in not getting misled by conventional wisdom is asking the right questions.
ACCESSION #
20408874

 

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