One-third of all search engine users click through to etailers

McCormick, Andrew
March 2006
New Media Age;3/30/2006, p13
Trade Publication
The article focuses on a study by Nielsen//NetRatings which revealed that a third of all search engine users clicked through to etailers during January 2006. The study found that shopping directories and government Web sites were equal second in terms of users clicking through to their sites. Google was found to be the most dominant search engine in the study. While Yahoo! and MSN were rated as second and third, with Yahoo! reaching 22 percent of Web users and MSN 21 percent. The study also found that 23m people in Great Britain visited a search engine in January 2006.


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