TITLE

AMEX TESTING DISCOUNT OFFERINGS USING TEXT MESSAGES

PUB. DATE
April 2006
SOURCE
CardLine;2006, Vol. 6 Issue 17, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces that American Express Co. has launched a pilot in the Dallas/Fort Worth area in Texas that enables AmEx cardholders to receive discounts from select merchants via cellular phone text-message coupons. Some 30 area merchants are participating in the Mobile Offers test, which runs through May 31, 2006, says an AmEx spokesperson.
ACCESSION #
20663503

 

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