April 2006
CardLine;2006, Vol. 6 Issue 17, p16
Trade Publication
The article announces that American Express Co. has launched a pilot in the Dallas/Fort Worth area in Texas that enables AmEx cardholders to receive discounts from select merchants via cellular phone text-message coupons. Some 30 area merchants are participating in the Mobile Offers test, which runs through May 31, 2006, says an AmEx spokesperson.


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