TITLE

Brand Extension

AUTHOR(S)
Foege, Alec
PUB. DATE
April 2006
SOURCE
MediaWeek;4/24/2006, Vol. 16 Issue 17, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on new media products that will be launched by TV Guide in the U.S. as of April 24, 2006. During a recent interview with Rick Cusick, head of TV Guide's new online division, he can barely contain his enthusiasm about the company's newest online strategy. He also demonstrated TV Guide's new cellular telephone technology, which allows users to access content and program it remotely. According to the executives currently leading TV Guide, these are all natural extensions of the magazine brand. INSETS: FROM THE OUTSIDE IN;SEEKING GUIDANCE.
ACCESSION #
20738877

 

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