Baukus, Robert A.; Payne, J. Gregory; Reisler, Marc S.
January 1985
Conference Proceedings -- National Communication Association/Ame;1985 Argument & Social Practice, p236
Conference Proceeding
The article focuses on the phenomenon of negative political advertising from different perspectives. A brief history of negative campaign and an investigation into questions of style and strategy were discussed. The issues being discussed focused on some of the considerations that have been offered for effective management in the usage of attack campaigns including the ethical factors that surround the issue of negative political advertising that were seen by the authors and other interested parties.


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