TITLE

Creative Critique

PUB. DATE
April 2006
SOURCE
Precision Marketing;4/7/2006, Vol. 18 Issue 23, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reflects on the direct-mail advertising several marketers in Great Britain. Agencies that have been reviewed include Inhouse working for Whitney Woods, Tequila\Manchester for NUS and Tullo Marshall Warren for Homechoice. Product demonstration of Whitney Woods has been seen as a pretty dull old mailpack. NUS mailpack is also small and thin enough to be called as a letter. Homechoice's mailpack uses format, rather than size, to make a point.
ACCESSION #
20895292

 

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