Communication a cornerstone for influencing people

Roberts, Sally
July 1999
Business Insurance;07/19/99, Vol. 33 Issue 29, p64F
Stresses the importance of communication in the ability of insurance marketing and other sales personnel to use power and influence properly. Use of silent messages; Selling oneself; Depth and breadth of knowledge; Positive attitude; Self-control; Level of interest and care about the client; Listening ability.


Related Articles

  • Get online or miss out.  // Cabinet Maker;11/19/99, Issue 5164, p7 

    Focuses on the factors that drive businesses to be reluctant to use Internet in business communication and marketing.

  • CORPORATE HOSPITALITY: VITAL CORPORATE COMMUNICATIONS WEAPON WHEN USED STRATEGICALLY? Bennett, Roger // AMA Winter Educators' Conference Proceedings;2003, Vol. 14, p307 

    Although the topic of corporate hospitality (CH) has occupied a prominent position in the practitioner marketing literature for several years (see for example Luckhurst 1996; Chetwynd 1998; Flack 1999; Thatcher 2000; Croft 2001; Fletcher 2001; Parker 2001; Irwin 2002), it has not been the...

  • IMC: through the looking glass. Reich, Ken // Communication World;Oct/Nov98, Vol. 15 Issue 9, p26 

    Focuses on integrated marketing communication (IMC) as a catalyst in developing new and revolutionary techniques and variables that further expand and enhance the process of targeted marketing communication. Demand for an evolutionary marketing communication; Impact of advances in communication...

  • POV.  // CREATIVITY;Sep2003, Vol. 11 Issue 8, p2 

    Copywriter Erik Proulx of Cleveland agency Brokaw helpfully outlines the essential building blocks of advertisement appropriation. You have a great idea. You sell it to the client. Maybe it even gets produced. Every advertisement for every client is derivative of some other advertisement from...

  • It’s business time at Neighbourly.  // NZ Business + Management;Sep2015, Vol. 29 Issue 8, p6 

    The article informs about the new platform introduced by New Zealand's free and private neighbourhood website, Neighbourly that enables businesses to boost their community profile by supporting communication with people living in nearby areas.

  • ...perspective on time-to-market. Kmetovicz, Ron; Sciannamea, Mike // Electronic Design;9/18/95, Vol. 43 Issue 19, p64J 

    Focuses on the ranking of communications tools according to effectiveness and quality. One-on-one communication as the most effective and reliable form of communication; Finding that small working meetings produce high-quality results while bigger groups tend to lose focus in exponential...

  • GOODBYE 'DEAR OCCUPIER'. King, Annette // Campaign;10/16/2009 Direct Approach Supp, p17 

    The article discusses the factors which hold back direct marketers in using digital technology. These include the dangerous tendency towards digital apartheid, some practices from conventional direct marketing that need challenging, and agency structure. To address these factors, the authors say...

  • Bringing Down the Walls. Prystowsky, Richard J. // Paths of Learning;Winter2005, Issue 23, p3 

    The article focuses on the way advertising continues to attract the viewers attention. Advertising is a multi-billion-dollar-a-year industry not because advertisers guess incorrectly about how receptive most viewers and readers will be to the ads' messages, but precisely because they understand...

  • The Best Kept Secret in the PR Business. Elliott, John W. // Public Relations Quarterly;Fall96, Vol. 41 Issue 3, p39 

    This article focuses on the sales publicity business of Power PR Inc. in California. The article discusses the advantages of marketing publicity in advertising products and services. The article also tackles on the operation of the business and the rate of services offered to customers. The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics