TITLE

Communication a cornerstone for influencing people

AUTHOR(S)
Roberts, Sally
PUB. DATE
July 1999
SOURCE
Business Insurance;07/19/99, Vol. 33 Issue 29, p64F
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Stresses the importance of communication in the ability of insurance marketing and other sales personnel to use power and influence properly. Use of silent messages; Selling oneself; Depth and breadth of knowledge; Positive attitude; Self-control; Level of interest and care about the client; Listening ability.
ACCESSION #
2089613

 

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