May 2006
Campaign;5/12/2006, Issue 19, p16
Trade Publication
The article focuses on the decision of British Broadcasting Corp. (BBC) to terminate the broadcasting of its 50-year old television program and one of is biggest brands, "Grandstand." The BBC's reasoning is that Grandstand has lost touch with younger viewers, that it is no longer the definitive Saturday afternoon sports programme, that there must be a better idea just round the corner. The truth is, BBC has given up on Grandstand because it has pretty well given up on sport--apart from a handful of 'national' events. BBC, for which one could make a perfectly defensible case as the world's most creative organisation, seems to have developed a slight tendency to give in when it cannot think of what to do next.


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