ITV goes for rights stuff

Clarke, Steve
June 2006
Daily Variety;6/20/2006, Vol. 291 Issue 56, p33
Trade Publication
The article reports that Blighty's web ITV has agreed to a media rights deal that includes selling of programs and program-related material online and via mobile. In return, the broadcaster has agreed to a simplified and more flexible holdback policy that will allow producers to exploit rights previously held exclusively by ITV.


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