TITLE

Untitled

AUTHOR(S)
May, Kevin
PUB. DATE
June 2006
SOURCE
Travel Weekly: The Choice of Travel Professionals;6/9/2006, Issue 1824, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides views of Jakob Nielsen, a Web site usability expert, on the technical aspects of making a Web site more viewable and easily searchable. He informs that web-savvy users often spend less than 25 seconds on a homepage. Majority of users tend to focus on the first half a dozen or so sites listed in the so-called natural search listings. A Web site's visits could be increased either with more relevant pay-per-click advertising, that could inevitably cost more, or with better and more engaging sites.
ACCESSION #
21344249

 

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