Online can bolster falling revenue — but be careful

June 2006
Campaign;6/23/2006, Issue 25, p20
Trade Publication
The article discusses the pros and cons of online services. Media owners have long been jittery about the relentless march of the Craigslist website. The online service's offer of free classified advertisements has turned the U.S. classified advertising on its head. The newspapers in some of the U.S. cities have seen their classified advertising revenue drop by 70 percent. The implications for their counterparts in Great Britain are obvious enough. Unless television and newspapers exploit the boom in online advertising, the financial damage to them could be profound.


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