TITLE

Local banks make a comeback

AUTHOR(S)
Bowery, Joanna
PUB. DATE
June 2006
SOURCE
Marketing (00253650);6/21/2006, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of the author on the banking sector in Great Britain. This year, banks including Abbey, Barclays Bank PLC, HBOS, Hong Kong & Shanghai Banking Corp. Ltd. (HSBC) and Royal Bank of Scotland PLC have announced extensive branch-opening programs. Last month, Abbey announced plans to open up to 100 branches over 10 years, but it is only the latest in a line of banks that have been re-investing in the retail arena. HSBC has hired two former retail marketers in Dixons' former operations manager Joe Garner and more recently ex-Asda marketing director Chris Pilling, who will head its First Direct business.
ACCESSION #
21490945

 

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