Local banks make a comeback

Bowery, Joanna
June 2006
Marketing (00253650);6/21/2006, p15
Trade Publication
The article focuses on the views of the author on the banking sector in Great Britain. This year, banks including Abbey, Barclays Bank PLC, HBOS, Hong Kong & Shanghai Banking Corp. Ltd. (HSBC) and Royal Bank of Scotland PLC have announced extensive branch-opening programs. Last month, Abbey announced plans to open up to 100 branches over 10 years, but it is only the latest in a line of banks that have been re-investing in the retail arena. HSBC has hired two former retail marketers in Dixons' former operations manager Joe Garner and more recently ex-Asda marketing director Chris Pilling, who will head its First Direct business.


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