TITLE

Emap to roll out mobile channel for 'Zoo.'

AUTHOR(S)
Pearse, Justin
PUB. DATE
June 2006
SOURCE
New Media Age;6/22/2006, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Zoo Service, the next stage of mobile Internet strategy of Emap in June 2006. The strategy puts a user-generated mobile video channel at the core of the launch of Zoo Mobile, the mobile Web site for a weekly magazine. The Zoo Service will allow users to receive a revenue share each time their video is viewed. It will be a key part of Zoo Mobile, which will see 70% of its content video or community- based. Zoo Mobile will focus more heavily on here-and-now content such as news and reviews and communities features, including chat and blogging.
ACCESSION #
21535235

 

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