Emap to roll out mobile channel for 'Zoo.'

Pearse, Justin
June 2006
New Media Age;6/22/2006, p2
Trade Publication
The article reports on the launch of Zoo Service, the next stage of mobile Internet strategy of Emap in June 2006. The strategy puts a user-generated mobile video channel at the core of the launch of Zoo Mobile, the mobile Web site for a weekly magazine. The Zoo Service will allow users to receive a revenue share each time their video is viewed. It will be a key part of Zoo Mobile, which will see 70% of its content video or community- based. Zoo Mobile will focus more heavily on here-and-now content such as news and reviews and communities features, including chat and blogging.


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