The campaign for mobile ad space begins

Pearse, Justin
June 2006
New Media Age;6/22/2006, p10
Trade Publication
The article focuses on the increase in the number of advertisers and agencies that are targeting the mobile Internet, a medium where consumers are spending increasing amounts of time, in 2006. Case in point is Dusan Ham, former director of Carat, who has launched mobile marketing agency lnside. Inside won the mobile marketing contract of Adidas and one its key offerings is helping brands to develop a mobile media plan. There are two main areas of competition, the operator portals and independent off-portal wireless application protocol sites.


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