TITLE

The campaign for mobile ad space begins

AUTHOR(S)
Pearse, Justin
PUB. DATE
June 2006
SOURCE
New Media Age;6/22/2006, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the increase in the number of advertisers and agencies that are targeting the mobile Internet, a medium where consumers are spending increasing amounts of time, in 2006. Case in point is Dusan Ham, former director of Carat, who has launched mobile marketing agency lnside. Inside won the mobile marketing contract of Adidas and one its key offerings is helping brands to develop a mobile media plan. There are two main areas of competition, the operator portals and independent off-portal wireless application protocol sites.
ACCESSION #
21535253

 

Related Articles

  • Over the fence. Salz, Peggy Anne // New Media Age;7/13/2006, p21 

    The article offers a look at the efforts of mobile advertisers to explore off-portal sites that will increase clients' demographics. Because operator portals offer the highest Wireless Application Protocol (WAP) page impressions, most mobile advertisers have developed ways to fit such portals...

  • IN BRIEF.  // New Media Age;2/8/2007, p5 

    The article offers online advertising and digital content industry news briefs as of February 8, 2007. World Wrestling Entertainment has signed up to mobile technology company Bango Vision's launched analytics product. Bluestreak has been appointed by entertainment agency Dewynters to provide an...

  • MOBILE ADS REACH OUT, BUT TOUCH WHOM? Honigman, Daniel B. // Marketing News;3/15/2008, Vol. 42 Issue 5, p32 

    The article discusses the limited range of mobile advertising tracking capabilities. According to the article, most mobile marketing campaigns use short-message service and wireless application protocol functions to target roughly 250 million cell phone subscribers in the U.S. It is suggested...

  • 'Mobile Net ads to reach $1bn by 2005.'.  // Marketing Week;11/2/2000, Vol. 23 Issue 40, p8 

    Reports on the projected advertising income of mobile Internet portals by 2005. Consumer reaction to wireless application protocol services; Growth of mobile Internet users.

  • Ministry of Sound plans new mobile advertising model.  // New Media Age;3/22/2007, p3 

    The article reports on the plan of Ministry of Sound to launch a new mobile advertising platform. The music brand is improving its mobile presence on operators' web portals with a service that will let it sell inventory directly to advertisers. It is working with technology provider Momac to...

  • Mobile commercial break. Day, Julia; Opie, Graham // Marketing Week;8/10/2000, Vol. 23 Issue 28, p34 

    Presents a research on the use of Wireless Application Protocol (WAP), a mobile Internet in Great Britain. Knowledge of consumers about WAP; Use of WAP to communicate with banks and telephone companies; Implications of the readiness of consumers to pay for WAP services for revenue and marketing...

  • Agencies eye potential in wireless apps. Gilbert, Jennifer // Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS46 

    Focuses on United States advertising agencies which are developing applications to help marketers transition their interactive advertising from personal computers to wireless devices. Details of the Wireless Application Protocol (WAP) Forum, an industry organization which is developing global...

  • MAXIMUM MOBILE: "LADS" SPEED DIAL REMOTE ACCESS. Smith, Steve // Media Industry Newsletter;11/20/2006, Vol. 59 Issue 45, p6 

    The article talks about the mobile program of "Maxim." A wireless application protocol Web site has debuted in November 2006, which puts a miniature version of Maxim Online content on any cellular telephone with a Web browser. Burger King Corp. availed of the mobile advertising offered by...

  • Orange opens up mobile portal to offer full range of ad formats. Pearse, Justin // New Media Age;5/25/2006, p1 

    The article reveals the plans of Orange to launch a full-scale mobile advertising proposition across its mobile portal in June 2006. This mobile advertising campaign will see the operator trial the full range of mobile ad formats, from banners to location-based advertising. Orange has chosen...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics