The Hidden Gems in E-mail Responses

Magill, Ken
July 2006
Direct;7/1/2006, Vol. 18 Issue 8, p46
Trade Publication
This article examines the significance of overseeing messages from those who do not buy and handling customer communications in electronic mail marketing. Too many direct marketers are missing chances to capitalize on responses from electronic mail recipients. Electronic mail response management also helps prevent damage to the brand. Response management can also help traders monitor technical glitches on their Web sites.


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