TITLE

MSN builds WAP site to mirror functionality of online portal

AUTHOR(S)
Pearse, Justin
PUB. DATE
June 2006
SOURCE
New Media Age;6/29/2006, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the plan of MSN to launch a direct-to-consumer Wireless Application Protocol site to all mobile telephone users in Great Britain that will enable the portal's mobile strategy on from relying on operator portals or dedicated Windows Mobile handsets. Content will include city guides and motoring, along with news and sports which is also due to launch in multiple European territories. The aim of the company is to make a genuine extension of the Web portal onto mobile.
ACCESSION #
21761953

 

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