Where Product Meets Program

Salomon, Andrew
June 2006
Back Stage West;6/22/2006, Vol. 13 Issue 25, p3
This article analyzes the opposition by the Writers Guild of America (WGA) to product placement in the television broadcasting industry in the U.S. in 2006. The WGA is concerned about their members being contorted into nakedly shilling for companies. Although it is beneficial to television stations, product placement has affected the ratings of programs. Thus, this article offers a number of recommendations for addressing the issue.


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