TITLE

Another free paper launches in London

AUTHOR(S)
Hall, Emma; Wentz, Laurel
PUB. DATE
August 2006
SOURCE
Advertising Age;8/14/2006, Vol. 77 Issue 33, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Rupert Murdoch of News International to launch the newspaper London Paper in London, England on September 18, 2006. The paper is expected to be about 48 pages with a print run of 400,000. Insiders said the company plans to retaliate against new competition from the London Paper, possibly even launching a new title.
ACCESSION #
22037738

 

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