Bookings 'not immediate'

August 2006
Travel Weekly: The Choice of Travel Professionals;8/4/2006, Issue 1832, p26
Trade Publication
The article presents information on a recent study on search engines conducted in the U.S. and Great Britain. It reveals that an immediate holiday booking takes place only in case of one in 10 travel searches. $9.8 million worth travel purchases were recorded in the three-month period between December 2005 and February 2006 from search engines including Google, Yahoo!, MSN, AOL and Ask Jeeves collectively. The search engines play an important role in the research of holidays.


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